ABOUT US

A woman is the full circle. Within her is the power

to create, nurture, and transform

Aparna Rajawat was working in London as an International Tour Director, was deeply shaken by the tragic 2012 Nirbhaya case in Delhi, where a young woman was brutally assaulted and later died from her injuries. This horrifying incident moved Aparna to return to India with a mission to create real change. In 2015, she founded Aaleya Welfare Society to sponsor education for underprivileged children and protect them from sexual abuse. Building on this foundation, she launched the Pink Belt Mission, a powerful initiative aimed at strengthening every Indian woman. The mission focuses on equipping women with essential knowledge and tools—ranging from health awareness, legal rights, cybercrime education, and self-defense, to computer literacy. With a holistic approach to safety—emotional, mental, legal, digital, and physical—the Pink Belt Safety Project empowers women to defend themselves and lead lives with dignity and strength.


In 2019, successful shoe exporter and entrepreneur Mansi Chadha joined the Pink Belt Mission, bringing with her a powerful vision for financial empowerment. Recognizing the importance of economic independence in women’s safety and confidence, she introduced vocational training programs that equip women with marketable skills. Together, they launched Sole Cause—a purpose-driven shoe brand where a major portion of the profits directly funds these training initiatives. Through Sole Cause, women not only learn how to craft high-quality footwear but also gain the tools to build sustainable livelihoods and brighter futures.

P!NK BELT

FACES BEHIND PINK BELT MISSION IN INDIA

APARNA RAJAWAT

FOUNDER

She is a multi-faceted, talented, dynamic, sparkling, motivational speaker whose story is not merely a rags to riches but a story from scratch to the sky and her struggle, not with people but the God Himself...

Know More

MANSI CHANDRA

C0 - FOUNDER

Mansi Chandra started her entrepreneurial journey with the motive to be financially independent 11 years ago and started a small shoe manufacturing factory in a rented space in Agra named Ta.Ra Innovations. Her grit and determination bore fruit, and in two years she built her own factory and reached the 11.7 million USD in sales by the fourth year.


For her professional achievements, Mansi has been honoured by FICCI as the Outstanding Women Corporate Director and Canara Bank as the Best Women Entrepreneur.

Know More

India

Core team

Behind every impactful mission is a passionate team—and ours is no exception. From trainers and counselors to strategists and volunteers, our dedicated team works tirelessly to ensure every woman we reach feels safe, supported, and empowered. Their commitment, compassion, and hard work drive the heart of our mission forward every single day.

Manisha Thakur

Head of Operation


Learn more

Anna Bhadauria

Treasurer and Secretary


Learn more

Kaushambi Singh

Manager of Volunteers


Learn more

Neha Chittoriya

Incharge of Trainings



Learn more

One Village at a Time

"We make a living by what we get, but we make a life by what we give."

Our mission is to empower every woman with the knowledge, skills, and tools she needs to protect herself and live with confidence. We aim to equip women with practical safety techniques while creating safe, welcoming Help Centres across major cities in India. These centres will provide comprehensive support under one roof—legal aid, mental health counseling, crisis intervention, and guidance for trauma survivors—especially for those who feel unheard or afraid to approach traditional institutions like the police or legal system. Recognizing the deep connection between safety and independence, we are also committed to expanding vocational training programs, enabling women to learn valuable skills and build their own sources of income. Our goal is a safer, stronger, and self-reliant future for every woman in India.



We envision a world where every woman lives free from fear and is empowered to achieve financial independence. Through education, advocacy, and community support, we strive to create safe spaces and provide the tools and resources that allow women to thrive—both financially and emotionally. Our mission is to foster a future where women have the confidence, safety, and financial freedom to pursue their dreams and lead fulfilling, independent lives.